You can't go halfway with all natural. Hard to believe, but some companies still use artificial flavors to enhance the taste of their dog food. So when people think their dogs are enjoying the taste of real Ingredients, they're really chowing down on artificially flavored kibble. Truly all-natural products, like the goodlife recipe dog food, taste great and are free of artificial sweeteners, flavors, colors and preservatives. And full of the good stuff that keeps your dog healthy and happy. Ingredients found in kitchens, not laboratories, like all- natural chicken, whole grains and real vegetables. Because call us crazy, we believe if you say you're all natural, you should actually use all natural Ingredients.