I literally hate all aquafresh toothpastes. i remember trying this one specifically, and it sucks. I'm never heavy handed with my tooth paste --- i prefer just a pea-sized amount on the tip of my tooth brush, and with this, even that little bit would foam up like crazy to the point where i would gag. and it tastes gross. definitely not for me, but i guess if you're into excessively foamy toothpaste, you'll love this.