I love Apple, I do. But I’m giving four stars where I had always previously given five, because their prices are getting a little out of hand. I like to buy my iPhones, and I’ve been using them since the first release, but after spending £700 on my 6S, I don’t think I’ll be buying a X (10) at £1000! It’s too much of a jump. I’m almost due for a new phone, because this has become a bit slow, and if I didn’t already have a watch, MacBook Pro, iPad Pro, and Apple TV, I’d be looking elsewhere. The products are good, it’s just a shame to be priced out of a market that I’ve been so loyal too.