Compared to earlier models, the camera is way better- digital optical image stabilization makes pictures less fuzzy. The zoom is better as well. Do other camera phones have better optics? Absolutely. But this is definitely a step up for Apple, and I like the consistent user experience of their products.
Now, the iPhone 6+ did get an even better camera than the 6, with better optical image stabilization technology, but that's not in my budget and I don't have room in my pocket for that thing.