I'll be honest, I buy these only when they are on sale; which is often. Most organic foods are more expensive than the non organic but not these fruit snacks. Majority of the time in my stores, they are on sale, but even when they aren't they are very cost efficient. My daughter eats them and likes them. She likes the way they look, too. Sure, she would rather have Gushers (and so would I) but you really can't beat the taste of these considering they are organic... At first I was skeptical about buying them. I recommend that if you haven't tried these and are going to, buy one box at first.