I was in the market for a new face wash. The face wash I'm currently using is more suited to my summer skin than to my very dry winter skin. I tried to use as many natural products as possible because I have allergic reactions to a lot of chemicals. When they say this is a cleansing milk, they really mean it. You only need one pump of it in your hand and it comes out like a lotion but a bit thinner. It feels very luxurious on the skin and it did not leave my skin tight and dry. As a matter of fact, it added hydration to my skin and then I followed up with my Cosrx propolis synergy toner and snail mucin. I had begun to do a lot of research on dry skin because I was wondering why hyaluronic acid just wasn't doing it for me. It turns out that my skin is more dehydrated than dry. Learning more about my skin type has really helped me pick out better products for my skin. I have used this brand before and it's always worked well for me. If you are maturing and you need more moisture and anti-aging benefits, this is a good price point for a very good product.