Such a pleasant surprise! I used Living Proof products (switched between the PHD line and No Frizz line) since I am completely silicone free in personal care products. However, my hair was getting more and more tangled and dry. Since I'm trying to move towards more natural products in general, I purchased this at Target on a whim. It lathers nicely, despite not having sulfates, and smells like a creamsicle. I also used the matching conditioner and leave in conditioner, and my hair felt soft and silky without ANY silicones, which is a rare occurence! Plus, this is much more affordable than Living Proof. Highly recommend!