It isABSOLUTELY worth it.. It's the best liquid lipstick on the market in my opinion. It dries to a nice matte finish that stays ALL DAY.. It almost looks like beautiful suede on your lips.. Only downside, it looks terrible if you have super dry and flaky lips. Make sure to exfoliate before applying and to make it a bit more comfortable to wear, apply a bit of Chapstick before applying so you'll have some moisturizer underneath because it can feel a little drying.