Anastasia Beverly Hills Dipbrow PomadeInfluenster Beauty Awards Winner 2018
11 varieties available

Anastasia Beverly Hills Dipbrow Pomade

BY ANASTASIA BEVERLY HILLS #1 in Eyebrow Pencils, Gels & Powders

4.7 out of 5 stars
  • 5 Stars80%
  • 4 Stars15%
  • 3 Stars4%
  • 2 Stars1%
  • 1 Star0%


An award-winning waterproof, multitasking, and buildable matte pomade that stays put. Apply and blend a small amount of Anastasia Beverly Hills DIPBROW® Pomade with an angled brow brush to effortlessly outline, fill, and texturize brows. 

  • Long-lasting and smudge-proof
  • High-pigment formula glides on easily and dries fast
  • Acts as an all-in-one brow product
  • *Available in 11 shades
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Top Questions See all 13,194 Q&A

  • Worth the money??169 Answers
  • Does it come off easily? Also if accidently used to much ...12 Answers
  • What shade would you pick for light brown ashy ombre (at ...8 Answers
Anastasia Beverly Hills Dipbrow Pomade
Anastasia Beverly Hills Dipbrow Pomade
Reviews (37,530)
Q&A (3308)
Media (8151)
  • "Amazing amazing product! Love that it's waterproof and easy to use! Best used with an angle brush used very lightly and feather it in for a more natural look! Many don't use the product alone but you definitely can. I suggest you don't let the product exposed too much because it dries up pretty fast if anything just add a bit of baby oil to get the consistency back! My fav eyebrow product !" in 6228 reviews
  • "Love this product so much , long lasting , a little goes a long way has a variety of shades which are amazing deff. worth the money :)" in 1818 reviews
  • "was really afraid to use this when i got it considering i just started learning to do my brows, but this is so easy to use and a little goes a long way definitely worth the price and is a new daily favorite " in 18 reviews
  • "A little goes a VERY long way, so use sparingly; I have found that it is very easy to use far too much without ever intending to do so." in 17 reviews
  • "SO GLAD I DID, it works really well and seems to last a long time, a little bit of this product goes a long way!" in 13 reviews
LaDeana C.
Dauphin Island
25 reviews
Beauty Junkie Expert Level 1
Review for: Medium Brown more...
I've never used anything but matte eyeshadow (Faint from Naked Basics by UD) on my brows and a clear gel. My brows are pretty thick naturally so I never had to draw on bare skin, usually it's just filling in little gaps and defining the edges. I wanted to replace the eyeshadow with a designated brow product, so I went to Sephora and tried Dipbrow in Taupe on one brow and Soft Brown on the other. They looked like I had the same color on my brows because the salesperson applied them pretty lightly, as I asked for a natural look. She recommended taupe but I felt it's too ashy (my hair is pretty dark brown). Soft brown, on the other hand was too warm. I didn't decide that day, but went home and after some research ordered medium brown online along with the #23 brush by ABH. I do advise that you get matched at the store, but also do some research online and check out the swatches and how it looks on different people.

I watched a few tutorials before using this product and so far used it only twice, but both times it looked great and natural. As was mentioned many times in other reviews, you have to apply this product very lightly and blend out well, unless you want to look like you drew your brows with a Sharpie (whoever likes this look, no offence). It's better to build up colour than to apply too much and then start over. I find that this product, together with the angled brush and a spooley, allows you a lot of flexibility in terms of application, so you can go anywhere between a defined dramatic brow and a soft and natural look. Some people get the extra product off on the cap or the back of their hand, but I just tap the product in the pot lightly with the brush so there is just enough product to apply to the brow directly - do what works best for you I guess. I takes me like 15-20 minutes to do my brows as I have to be more careful than with eye shadow, but I am sure the more you practice the faster you'll do it.

If you apply the product thicker, it can hold your hairs in shape on its own, but since I apply it very lightly for a natural brow, I have to add a gel to ensure that it will hold. I don't have oily skin so I never had problems with color melting off. This product stays put all day, and does not fade or bleed.

I am very pleased with this product, and although it will last me forever I will probably buy it again in the future. It's pricey but you get a lot of product considering how little you need for each application. You can create many different looks with it, and it's high quality and lasts all day. The packaging is also very pretty and expensive-looking, so it's nice to use this product. I don't know how it will look if you have sparse brows, but if your brows generally have hairs in them and you don't have to draw on skin too much you can achieve a natural look and it won't be noticeable that you used anything.
Dayle M.
Apex, NC
473 reviews
Beauty Junkie Expert Level 5
Purchased at: ULTA
Review for: Taupe, Medium Brown more...
I am late to the dipbrow game. I’ve always thought that brows are the frame to your face so I’ve always been into some sort of brow makeup -powder or pencil. There is a little bit of a learning curve to this but I think that is really helped by a less is more approach. Less on your brush and less on your brow. The formula really does dry in place for a stay in place look all day. It’s not shiny or waxy looking either which is great. Right now it takes me a few more minutes to use dipdrow than it does say a powder or my benefit brow pencil but I like this so much more than the ka-brow. Definitely recommend.
Roxanne O.
Bakersfield , CA
1,050 reviews
Purchased at: Sephora
Review for: Dark Brown, Chocolate, Medium Brown, Other more...
The formula on the [user:anastasiabeverlyhills] Anastasia Beverly Hills Dipbrow Pomade is unique because it’s a smudge free waterproof brow pomade, that not only acts as a primer; but delivers strong brow color, shading and sculpting as well. The creamy formula glides on your brow line & hairs to delivers well defined brows —Assuming you’ve mastered that part😆— it’s ideal for oily skin in humid climates. I would say it’s good if your face sweats too. I have glasses and i live in a desert, so i sweat and wipe my eyes often, this doesn’t smudge. Not at all. It is very easy to remove with some makeup wipes, and toner. It also did not irritate my dry sensitive skin.

I really like that these come in different colors so i can have fun with them. I’m still looking for a multi color brow pomade palette, (I’m hoping the #MakeupGods will hear me this time!) these sample multi packs are cool for finding that one go to shade.. or somewhere near it. I won’t lie though, i tried a purple one from another company and i really enjoyed the fun of color.

I would buy it if it were on sale, i hate limiting myself to one color so I’m really waiting for a brow pomade palette to come out before i buy any. I’m pretty sure one will come out soon from some brand. Not 100% sure but ya girl has hope 🤞🏼. Until then I’m just going to practice with these. The “other” color not listed here was auburn.

I wish the samples came in resealable packages because it’s a LOT of pomade given for one sample & it easily dries out if you can’t keep it closed somehow. I guess that’s the point so you can buy more, but feels so wasteful.

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Aaliyah M.
Huntingtn Bch, CA
29 reviews
Beauty Junkie Expert Level 1
Review for: Dark Brown more...
Okay, so I buy and use A LOT of makeup. Like, an unhealthy amount. I've never really been one for proclaiming any product to be holy grail for me; in the back of my mind there'll always be something better out there to find no matter how much I love something. This product is the exception. First of all, I only use ABH products. They're gorgeously pigmented, have a great variety of products to try, and have the color range to blow any other brand out of the water. I have medium red hair and I've never found a brand that is the right color to match my brows to my hair. I use the color Auburn by ABH. Okay, enough on the brand, on to the product! As many other reviewers have stated, you only need a teeny tiny amount of the product. I use the ABH #12 angled brush with spooley. I take a little bit of the product on my brush, adjusting the amount for how dark I want my brows to be, and with small strokes lightly trace the outline of my brows on the top and bottom (avoiding the inner third) and extend the tail. I then add a bit more product to the brush and fill in, again avoiding the inner third. Whatever's left on the brush I use fill in the inner third, to avoid Angry Eyebrow Syndrome. This product sets in about 30 seconds, but it definitely can be blended before it does. If I want to amp up the intensity, I layer over the pomade with the brow powder duo. I then set everything with the ABH clear brow gel. The pomade is very creamy but has enough "stick" so that it doesn't feel like it's going to slide all over your face even before it sets. Depending on how much product you use, you can adjust the darkness/intensity. It layers very well with other brow products and stays all day without smudging or fading. I actually have to scrub a bit to get it off. It takes a little practice to apply it without looking unnatural, but it can definitely be done! Absolute fave and worth the hype!
Ashirleygirl A.
102 reviews
Beauty Junkie Expert Level 3
Purchased at: Sephora
Review for: Ebony more...
Awesome product works well.
Creamy , smooth, thick formula, long lasting.

The formula is thick yet creamy glides on after a few months it gets super thick and dryer.. I dig into it to get to the creamy part, or I add a little smashbox primer oil. I use a Mac pencil 208 .. and I just take time and draw an outline then feather it in ... (top off with powder from zing benefit to set and brow gel )BENEFIT COSMETICS New Brow Zings Created by 287s (05 Deep)
Samantha S.
15 reviews
Beauty Junkie Expert Level 1
Review for: Dark Brown more...
I love this product more than I expected. I bought it quite some time ago when it was first super popular. I was honestly afraid of it at first because I was never comfortable doing my brows with lesser pigmented products and I've always struggled with my brows growing different ways. The picture is from the very first time I used it and fell in love with it. Ever since it's became part of my daily routine. You can go in with a light hand for a more natural look or heavier for that super sculpted look. 
Esha Z.
Lorton, VA
179 reviews
Beauty Junkie Expert Level 2
Review for: Granite more...
I've never used a pomade before, this is my first one, and I've only used it a couple times. It makes my brows look super sharp and clean without making them look too dark (because I blend them out for a couple minutes so they look more natural)
I thought it would take me a couple tries to get used to the boldness and i would have to clean it off and retry, but this was easy to apply, it lasted long, and only came off when I used micellar makeup remover on. I recommend !
P.S a little goes a long way so only put a tiny bit on, use that before putting more on the brush otherwise its gonna look so dark and unnatural
Astrid M.
28 reviews
Review for: Ebony more...
This does cost more than I would normally spend however it is worth it and will last a long time. When it gets dry, simply mix it. I use a bobby pin to mix it up or even a butter knife. It will automatically revert to the original consistency. Also store it upside down to keep it moist. This may seem like a hassle but after doing it few times I realized that i automatically place it upside down. A little goes a long way and your brows will keep ALL day. This seriously changed my life when i found Dipbrow and extended my morning routine because i'm obsessed with my brows and I love the whole process.
Nathalie F.
Palm Desert, CA
100 reviews
Beauty Junkie Expert Level 4
Review for: Medium Brown more...
This dipbrow pomade has a beautiful range of shades so anyone with any hair color will find something that works for you. Just as the name says a little dip into the pot and you can fill in, build up or create a full brow. A little goes a long way. Even better is the great price point that this quality product is at. Make sure to also pick up one of the brushes to make your application easier. The only “negative “ is that people say the pomade dries up in the pot. You want to make sure to always close the pot or turn it upside down to not allow air to dry it out, but if it does then add a few drops of your fave face oil.
macy c.
32 reviews
Beauty Junkie Expert Level 1
Review for: Caramel more...
To start off my review, I think this product is amazing. In my opinion you would run out of this really quickly just because it’s very and when I say very, very creamy. You know the saying a little goes a long way, well with this dipbrow pomade it follows that guideline. This eye brow product is not meant for beginners just because your brows can look awful if you apply too much, which is very easy to do. I use the anistasia eyebrow brush #14. In my opinion the brush was 18$ but it works great with the pomade but again you can apply a ton of product with one dip in the eyebrow pomade.I applied a ton in the middle then I spread it around With the brush. Then I use this spoolie at the end of the brush to brush my brows out and make the brows look more natural/better looking? Eyebrows were looking on Fleek and it was a very easy process but yet again not for beginners.This eyebrow pomade was sold to me at Ulta but you can Buy this eyebrow pomade at Sephora for a average price of $23. The brush I used was 18$ it was worth it though. My hair is auburn/dirty blonde so the shade caramel was a perfect match. My eye color is green blue, which my brows did look a bit dark at first but it got lighter throughout the day. The brow pomade lasted around my 8-hr day. Then I just whipped it off with a makeup wipe. But it still could last up to 24hr days even though it doesn’t say how long it lasts on the box.
The packaging is sleek but for $23 it’s worth it. The bottle is a glass clear round tube-ish with a sleek black lid. The outer box that it came with was a black box with silver lettering all over it including the title of the brand. Over all the packaging was a very sleek and I was there for it. The brush that I bought with it that was the same brand of the dip brow pomade was a sleek black brush with the brand name on the middle portion of the brush in Silver lettering with A spoolie on one end is really bomb in case you wanted to know. And the sure eyebrow brush is a sort a stiff brush but that’s good for this dip brow pomade. Just had many bristles/hairs on it that made the process of applying the dip brow pomade way easier to apply. There are many dupes including the Milani and NYX dipbrow pomade. The color payoff isn’t the same as this one though. If you want something that Will last you forever, by this dip brow pomade as quick as you can my reason is because they are we sold out which upsets me a lot. If you have any more information just ask a question it never hurts to ask one.

Everyone is different you may love, cherish this dip brow pomade. Or you may hate or even dislike this product again everyone is different. Remember to stay gorgeous!
Lexy B.
San Luis Obispo, CA
3 reviews
Worth the money??
Chyna C.
1 review
I've heard so many things about this pomade but i wanted to know if it's good and if it's worth the money because i don't live in the US is it worth the money to be shipped to the Uk? Or if there is a dupe?
Kaitlin M.
Goodyear, Az
129 reviews
Can I achieve a natural look with this product?
Mily B.
30 reviews
Can you over do your brows with this?
Julie P.
324 reviews
Beauty Junkie Expert Level 4
I was gonna buy this. But how pigmented can the product get? How much is needed and does it wear out if my face gets oily?

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