Matrix is an awesome hair care brand. I find my matrix products at the salon or at beauty supply stores. One huge reason i like matrix is, it delivers on what the products are made for. This hairspray in particular works so well for my medium build hair. I cannot tell you how many volumizing hairsprays or root sprays i have tried! I like to use this in conjunction with my round brush blowdryer. I spray as my hair is near dry and again after i am done building volume. The price is good for what i get.