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amika The Wizard Multi Benefit Primer
3 varieties available

amika The Wizard Multi Benefit Primer

BY AMIKA #21 in Hair Primers & Heat Protectants

4.7 out of 5 stars
  • 5 Stars81%
  • 4 Stars16%
  • 3 Stars0%
  • 2 Stars0%
  • 1 Star3%
4.73 / 5 based on 37 Reviews

Product Description

Which hair type is it good for? Straight Wavy Curly Coiled Tightly Coiled A nutrient-packed, multi-benefit hair primer that detangles, reduces blow-dry time, provides heat protection, and enhances hair health. Key benefits:- Detangles and nourishes hair- Reduces blow-dry time- Provides heat and environmental protection If you want to know more… The ultimate multi-tasker, The Wizard not only cuts down on blow-dry time, but also protects against thermal damage, detangles, nourishes, smooths, softens, and adds shine to hair. This multi-benefit, nutrient-packed formula is weightless in hair, creating a perfect foundation for all types and textures. This nourishing formula is filled with ingredients like avocado oil and vitamins E and C. It creates the perfect foundation for styling while also restoring hair's resilience. It protects hair against environmental damage and breakage, and it reduces the appearance of split ends so hair is left soft and radiant. It is formulated Without: - Parabens- Sulfates- Phthalates This product is free of artificial colors, petrochemicals, sodium chloride, and MCIT. It is also cruelty-free, gluten-free, and safe for color-treated, Brazilian-treated, and keratin-treated hair. Sea Buckthorn contains over 190 biologically active compounds, including vitamin C (15 times more than an orange), vitamin A (three times more than a carrot), and vitamin E. It also has high concentrations of the rare omega-7, which keeps free radicals at bay and supports the natural production of collagen, a key building block for skin, hair and nails.

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Top Questions See all 14 Q&A

amika The Wizard Multi Benefit Primer
amika The Wizard Multi Benefit Primer
Reviews (37)
Q&A (13)
Media (5)
Buy on Sephora
REVIEWS
Maria S.
Biggsville, IL
3 reviews
Review for: amika The Wizard Multi-Benefit Primer 4 oz more...
I am floored by this product, and in the best way possible. I am usually always skeptical of hair primers because they tend to be too oily. However, amika The Wizard Multi Benefit Primer is not oily whatsoever! It gives my super thick and frizzy hair such a great boost. My hair is softer, smoother, and dries faster, which is a big plus for me since blow drying/air drying my hair takes a decade. I am thoroughly impressed by this product, and am excited to try more by this brand. I will definitely be purchasing this again!
Leila V.
Los Angeles
113 reviews
Beauty Junkie Expert Level 2
Review for: amika The Wizard Multi-Benefit Primer 4 oz/ 118 mL more...
I need to start off by saying this product has THE BEST SCENT EVER. Not only is not too sweet or overpowering but it lasts all day long and it’s definitely a good surprise towards the end of the day when you can still smell it. Aside from that, the product delivers when it comes to untangling your hair. The spray is incredibly easy to use, you really don’t have to do much after applying. My hair can get greasy easily but this product did not let it oily and it gave my hair a great shine. I definitely recommend it.
Alexis T.
Straw Plains, TN
125 reviews
Beauty Junkie Expert Level 2
Review for: amika The Wizard Multi-Benefit Primer 4 oz/ 118 mL more...
Instantly, I fell in love with this product. My hair is very long, easily tangled and a bit damaged. It takes me forever to brush my hair out and blow dry it. This definitely helped to detangle my hair. My hair did dry faster and had a very noticeable shine and healthy appearance after blow drying as well. Love this!!
Kylie F.
Boise, ID
75 reviews
Beauty Junkie Expert Level 1
Review for: amika The Wizard Multi-Benefit Primer 4 oz more...
Great all around product. Helps to smooth and nourish the hair while providing heat protection. It also smells great (like every other product they make!) A little goes A LONG way as it is an oil base. I have hair down to my lower back and three sprays mid length spraying down to the bottom is perfect. Stay away from spraying roots or you will be greasy within a day.
Josie V.
Burbank , CA
21 reviews
Beauty Junkie Expert Level 1
I really like the smell of this product, feels very fancy and salon quality. I also love the sprayer on this, easy to control and evenly distribute product onto my hair. I spray this on towel dried hair before blow drying and it keeps my hair soft and protected. The only downside is that it's a little oily, but I don't mind that too much.
Megan H.
Brewton, AL
105 reviews
Beauty Junkie Expert Level 2
Review for: amika The Wizard Multi-Benefit Primer 4 oz more...
Hands down the best blow dry spray out there right now! I use this on all of my clients and myself it’s perfect for everyone! A little does go a long way! It’s very similar to the sexy hair blow dry spray they carried before they discontinued it. Pricing it just right and I mean the packaging is always just beautiful!
Taryn R.
Cheektowaga, NY
156 reviews
Beauty Junkie Expert Level 3
Review for: amika The Wizard Multi-Benefit Primer 4 oz/ 118 mL more...
This is another great one from the brand..they market this as a hair primer and I think that is a perfect way to describe this. It helps smooth, detangle, and protect from heat. All the basics to a good lasting hairstyle. The spray nozzle makes it very easy to distribute product into the hair
kadyn b.
77 reviews
Beauty Junkie Expert Level 2
Review for: amika The Wizard Multi-Benefit Primer 4 oz/ 118 mL more...
This is the best hair primer! Not only does it smell amazing but it cuts down the time it takes to dry my hair SO MUCH. I put it in when my hair is damp and it dries so much faster and makes my hair feel so soft and smooth!
Malori M.
Vestavia Hls, AL
287 reviews
Beauty Junkie Expert Level 4
Review for: amika The Wizard Multi-Benefit Primer 4 oz more...
I absolutely love this stuff!! It smells amazing and makes my hair so soft when I style it. I love this brand so much although it can be a little pricey. I received this in a package for free though and I’m not really sure why but I’m not complaining!
Lindsey C.
Ft Myers Bch, FL
68 reviews
Beauty Junkie Expert Level 1
Review for: amika The Wizard Multi-Benefit Primer 1 oz more...
This is a cool little primer to give my hair some body and flow. It smells so yummy that I would buy it again just for the smell! I got mine in a Birchbox subscription :)
Brittney W.
Spokane, WA
313 reviews
Beauty Junkie Expert Level 3
What are the benefits of using s primer on your hair?
Marcella S.
Pittsburgh, PA
131 reviews
Beauty Junkie Expert Level 2
Has anyone used this yet? I loved their last product.
Phylicia B.
Hamilton, ON
304 reviews
Beauty Junkie Expert Level 4
Can anyone tell me what the first ingredient listed on the bottle is please? Thanks!
ethereal u.
dubai
92 reviews
Beauty Junkie Expert Level 2
My hair are Recently..Bleached! To Pls tell me is this Suitable for me to use this product
Jaymee P.
Ogden, UT
91 reviews
Beauty Junkie Expert Level 1
Would anyone recommend this for curly colored hair?

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