You have to keep in mind they are helping all over the world it is run by volunteers so many people are in need of help i believe they try to help everyone the can depending on what disaster are going on in our country at the time
I used Red Cross once when we had a house fire. It was great. They put us up in a hotel for 3 nights, gave me a visa for clothing for myself and 4 children as well as a food allowance. They were very quick in responding and getting arrangements done. This was a Saturday afternoon when this happened.
There are so many people in need that the red cross can not be held responsible for everyone but generally those who reach out for help are offered aid from a local branch if possible for them to provide the aid needed