This is one of my favorite men's grooming products. Great fragrance, hold and shine. Use sparingly and warm the product up by rubbing your hands together before working into hair. This way you will get an even distribution of the product. It is very easy to use too much of this so less is more. There was a scare a few years back that they were going to discontinue making Grooming Cream so I ordered 2 cases for back ups! That's how much I love this product.