I picked up this product, American Crew Fiber, for my husband after he tried and did not like many other drugstore pomade products. He loved the high hold and low shine of the product. It truly does hold his hair in place all day, even when he goes for a run on his lunch break. However, the price point of this product is a little bit high. It does last a while, but we have found the comparable brand at Publix, TrendStarter Matte Finishing Wax. This product is cheaper and works just as well with a light smell.