I am a quite pale, cool-toned person and this gloss looks very good with my coloring. That said, I think it would also suit someone warmer--it is, after all, a coral. I don't know how well it would show up on someone with darker coloring, but I imagine it could be a very nice uber-natural-look option.
The gloss is very thick, goopy, gloppy, and tacky. This gives it decent staying power (3-4 hours) but also means your hair will catch in it like nothing else. The AA glosses are designed to be pretty pigmented, so I think they had no choice but to formulate them like this. It feels like something between a gloss and a lacquer or liquid lipstick.
I really like American Apparel's glosses because I feel like the colors are in line with their aesthetic, which I find pleasing in general. Each gloss is also pigmented and bright enough that it can be an entire makeup look in one product, if you want. They are very buildable--one thin layer will give you a subtle barely-there tint and shine, while several thick layers will provide almost opaque pigmentation and a patent leather-like finish. So it ends up being a pretty versatile product. At $12 or 2/$20, it's not the cheapest, but far from the most expensive lip gloss out there.
American Apparel notoriously does not disclose the ingredient listing of these glosses online or in its literature. The product packaging is marked with the ingredients as per the law, but the writing is so tiny you would need a microscope to read it. That leaves me wondering what kind of toxic stuff is in here and whether or not I want it on my lips. For now, however, I'm choosing to remain ignorant, since I simply love the way these look.
By far the worst thing about these glosses is their packaging. The tubes are cheap and often allow the product to spew out of the top if there's the slightest air bubble or whatever. One of my tubes became unusable after about two months when the threaded part came off completely. But even when everything is completely intact, the gloss always seems to seep out of the tube somehow, inevitably leaving me with a sticky makeup bag and/or purse. It's incredibly annoying, and I don't see why they couldn't just put these in a decent package.
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