I love the ability to shop for groceries, home decor, electronics, diapers, you name it all in one shopping cart. Ok, there is more than one thing that I like about amazon...I love that you can also be part of the sales process by developing your own apps, ebooks, stores, and becoming a sales affiliate. This site is tremendous and amazing in my opinion. I am gonna go check out my amazon store now on my website DIYDesignMom and see what I can add to it. I basically add all the things I wish I could buy if I had billions of dollars so my readers can purchase what they like from my own curated collections.