I absolutely love this product. I feel like it stays on way longer than any other brow powders I've tried before. It's like it has a staining effect but it doesn't. The powder is finely milled and extremely pigmented. The new packaging is a step up as to what it used to be. And I feel like the powder itself has had an upgrade to it also. Before, the packaging was rounded and the powder was pigmented but really soft. It crumbled a little sometimes. It would make you uncomfortable to travel with. Now, the powder is pressed way better and it seems very 'sturdy' as sturdy as powder can get. It's not dry, but I would say it's perfect. I've owned lots of brow products including Anastasia brow gel, pencils, Elizabeth Arden's brow powders, millions dollar brow products, makeup forever brow tints, and this powder is the best and most natural looking. I have both #03 and #04. 3 is for warmth and 4 is my natural color. Recommend!