With strengthening pure Organic Bamboo Extract and stimulating, phyto-nutrient rich Organic Maca Root envelops the hair to build manageable fullness, thickness and lift from root to tip. All-day hold formula creates incredible, natural looking volume that is never stiff or crunchy. With Color Hold® technology for color retention, because great hair should be sustainable. Envelops hair to build manageable fullness, thickness & lift from root to tip. Medium, all-day hold. Natural looking volume, never stiff or crunchy. Color Protecting. Organic Bamboo Extract : Immediately boosts hair s intrinsic strength, fle.