What it is:A deeply moisturizing mask that intensely nourishes severely damaged hair back to health. What it does: This mask combines strengthening pure Organic Bamboo Extract with color-locking, damage-locking Kalahari Melon Extract leaving hair incredibly silky and shielded from UVA/UVB dry-out and other oxidative damage. With rinse-resistant Color Hold(R) UV+ Technology, it provides the highest level of color protection preventing color from washing out and fading. What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Dyes- Phthalates- GMOs What else you need to know:All Alterna products contain certified organic ingredients grown responsibly and ethically traded. The products are free of sodium chloride, gluten, TEA, and DEA. Their production and sale aids in supporting the development of local communities while remaining environmentally friendly.