These hotels look hip, and I suppose if you're just on business and want a quick and cheap stay, it's good for that. Asthetically they are very well designed rooms, but the comfort is not there. I stayed at Aloft Boston for an event. The beds are just not comfortable. Compare that to say, a bed in any Marriott Hotels
or Hyatt Hotel
or [product:hilton-hotels] or Westin Hotels & Resorts
, it's far below par. If the beds were more comfortable I'd stay here for all kinds of things. I feel like they spent more time on looking hip than getting a comfortable bed.