I've stayed at an Aloft once and I stayed at the one in Cancun, Mexico. I've stayed at multiple Starwood brand hotels as my dad is a Platinum Member and we also have a timeshare based in the Bahamas that we travel with, that we also used in Cancun. We ended up spending our last night in the Aloft Cancun Hotel. Aloft hotels are very unique. They are super modern, have weird furniture, the floor in the elevator was somewhat like a lava lamp and when you stepped on it, the blue contents moved around under the pressure of your feet. They're really cool hotels and on the lower end of price points. There's not too many of them around, so if you ever find one in an area that you're staying at, I definitely recommend at least just checking the hotel out even if you don't stay at it.