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Almay Truly Lasting Color Makeup
9 varieties available

Almay Truly Lasting Color Makeup


4.0 out of 5 stars
  • 5 Stars44%
  • 4 Stars30%
  • 3 Stars16%
  • 2 Stars5%
  • 1 Star5%
4.01 / 5 based on 296 Reviews
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Product Description

Product Details

tlc truly lasting color™ liquid makeup delivers up to 16 hours of flawless coverage that won’t rub off even in heat and humidity. Plus vitamin e to help smooth, and lemon extract to brighten…for all day, natural radiance.

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Top Questions See all 29 Q&A

  • I'm looking for a humidity resistant make-up. However I'v...1 Answers
  • Does anyone know if they are discontinuing this? I went t...1 Answers
  • I am still kinda new to makeup, It's this considered a fu...1 Answers
Almay Truly Lasting Color Makeup
Almay Truly Lasting Color Makeup
Reviews (296)
Q&A (12)
Media (25)
Carrie G.
Iowa City
38 reviews
Beauty Junkie Expert Level 1
Review for: Sand more...
I started buying this in highschool, mostly because we didn't have a makeup store in my home town and because the price is just right. I have tried so many different foundations, thinking that a more expensive one will be better, or hoping that a certain brand will just blow me away but nothing has worked better for my skin/skin tone than this. I have combination skin, have had pretty dark circles since before I can remember, and to color of my skin changes with the seasons. It doesn't feel thick/tacky, it doesn't dry me out, and it covers the dark circles beautifully. It doesn't seem to work super well with primers, but I'm confident that I just don't need one with this stuff. I'll keep it stocked until I can't buy it anymore or stop wearing makeup.
Review for: Naked (160) more...

Great product! I've searched and searched for the
right foundation for years and I've finally found it. My skin is
combination with a little redness. This product goes on smoothly and
looks very natural without caking or looking smeared on. I wear it
everyday and go to the gym after work with it on and it still looks
flawless even after sweating and blotting my face. I will probably never
switch foundations again. This foundation is so underrated. The only
downfall is there is the shades, I feel like there needs to be more.
Heather S.
Springfield, TN
80 reviews
Beauty Junkie Expert Level 2
Almay Truly Lasting Color Makeup This is my FAVORITE drug store foundation!! It gives me full coverage and flawless skin and the best part is that it lasts alllll day. This works SO well on hot humid days and is exactly what I've been missing in my makeup collection. I love love LOVE this makeup!!!!!
Brianna S.
Gray, KY
210 reviews
Beauty Junkie Expert Level 4
Review for: Other more...
The coverage wasn't extremely well, but I'd you don't have a lot to cover, it could be great! It's extremely light weight, I have oily skin, super oily, and it kept me Matte and not oily at all for up to 6 hours before I just took it off, normally I get oily around the 5 hour mark no matter the foundation! A little powder will add extra coverage and it looks almost full coverage! It's also buildable! Other products blend nicely over it, and it doesn't look caked on! I think it'll be great for summer!
Brooke L.
197 reviews
Beauty Junkie Expert Level 3
Review for: Netural (220) more...
So far so good it’s not too runny and not super thick the coverage is great application is also great it cover the areas that I needed covered and I didn’t have to apply it several times it doesn’t feel heavy on my face it feels very light and it hasn’t rubbed off a few hours in
Inés P.
Hialeah, FL
231 reviews
Beauty Junkie Expert Level 3
Review for: Beige more...
Good color match with my skin, easy to apply and great smell... but that’s about it for the pros... I don’t like the coverage, leaves a lot to be desired and it actually clog my pores! Not good for my acne...
Kelsey L.
Soddy Daisy, TN
19 reviews
Beauty Junkie Expert Level 1
I absolutely LOVE this foundation. I tried it once curious about it and I have no regrets. It is medium coverage which I like so I don't recommend if you like a full coverage foundation. It stays on my face all day even in 90 degree heat. It matches my cool/olive skin tone so great! The only downside is that they don't have a huge shade range, I wish more people were able to wear this foundation :/
Jennifer L.
Gray, TN
49 reviews
Beauty Junkie Expert Level 1
I use this foundation every day. It is light to medium coverage, but it does truly last all day long. I break out very easily, and this has never cause a breakout. I would like to try fuller coverage.
Alisha A.
104 reviews
Beauty Junkie Expert Level 2
Review for: Naked more...
For a drugstore foundation I enjoyed using it. The colors didn’t match quite right, but it was long lasting on my dry/combo skin. It is easy to apply and dries down quickly, but allows time to blend. Picture is what it looks like after weeks of not being cleaned after use.
Madison. W.
Orange Park
95 reviews
Beauty Junkie Expert Level 2
The coverage of this foundation I would say is probably more of a medium coverage. I like it. It lasts all day. The only gripe I have about it is for places that get oily, you would benefit greatly by using a primer. It doesn’t seem to like oily skin at all. It leaves a somewhat dewy finish and let’s all sorts of products melt into it beautifully.
Christina B.
Houston, TX
82 reviews
Is it any good...heard quite a few things about this?
Melissa F.
169 reviews
Does this product blend well?
Leigh H.
Mcdonough, GA
66 reviews
Beauty Junkie Expert Level 3
Does anyone else find this foundation to be a bit drying? I did use a primer but found that this kind of sat in some dry spots on my face.
Cristina D.
College Point, NY
19 reviews
Beauty Junkie Expert Level 4
How is the coverage for this? is it good for acne prone skin?
April D.
Rock Hill, SC
325 reviews
Beauty Junkie Expert Level 4
I'm looking for a humidity resistant make-up. However I've used Almay sports forula in the past and it felt like it had an oil base. Anyone know the great and not so greats of this product?

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Almay Truly Lasting Color Makeup
Almay Truly Lasting Color Makeup