This new foundation claims to match any skin shade magically. It starts out as a white cream and develops into what supposedly is your exact skin tone. This one ounce plastic bottle of foundation comes in Light, Light/Medium, or Medium. I chose Light/Medium. I wish I had chosen Medium. This looks like a cream and then, on the face, does darken and come up to a skin tone shade. But it is much more like a tinted moisturizer than a foundation. It doesn't cover freckles blemishes, flaws, or redness. It evens out skin tone some and dries to a somewhat powdery finish. On me, it developed to about a shade too light. I am light/medium as far as skin tone but if I ever bought this again, I would try the Medium and hope it matched my skin exactly.
I don't know how this works but it's fun to watch it develop. However, it simply doesn't have the coverage a foundation has. It is much more like moisturizer with a tint. That would be great for flawless skin or those who don't like or need heavier coverage. I prefer a light to medium coverage foundation. I would classify this as sheer. It feels good on the skin and I had no issues with breakouts but I felt I needed more color.
This foundation may be for you if you like sheer coverage or tinted moisturizers. Be sure to choose the right shade because it can look too light or even orangey from what I have heard although I saw no orange. It is so lightweight that I didn't know if it faded or not after a few hours. I could barely see it to begin with.
This new skin matching foundation is unique and sheer. It goes on white and matches your skin tone if you have light to medium skin. If you like sheer, tinted moisturizer, you may like this foundation. If you need heavier coverage, I'm afraid this one will disappoint. 3 stars.