Almay Smart Shade Skintone Matching Makeup
Now Available In More Shades! Just Blend To Reveal Your Best Match
Formulated With The Latest In Exclusive Almay Tonemimic™ Shade-sensing Bead Technology
Instantly Transforms From White To Your Perfect Shade When Blended Into Skin
Buildable Coverage And Natural-looking, Streak-free Color
Takes The Guesswork Out Of Finding Your Perfect Shade
Available In 6 Skintone-adjusting Shades
Top Questions See all 1,209 Q&A
I also use Maybelline's BB cream and a foundation from Sonia Kashuk and Almay is the only stuff that lasts all day long. I give it props for that.
I use this in conjunction with their concealer and the coverage is good enough for me but I'm not looking for something that appears photoshopped.
Note that all Target had at the time was the lightest shade. Had there been more options I would have gone up a shade but the lightest shade seems to be a good match for me.
It is a bit runny, so be careful when squeezing it out of the tube!
Best thing about this product? Well, I was in the hospital a little while after I bought it and in there, we weren't allowed to use makeup. I was very insecure about my dark spots (still am) and got my mother to bring me a foundation on a visit when she was bringing me some toiletries. She picked out this one, but accidentally handed it to the people at the desk with the rest of my stuff (they check everything in and put stickers on it) and they marked it as medicine! The lack of decent coverage was great in that instance because it didn't look like I was wearing makeup but still minimized the problem. So thanks, Almay, for making it look like a medicine bottle!
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