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Almay Smart Shade Skintone Matching Makeup
6 varieties available

Almay Smart Shade Skintone Matching Makeup

BY ALMAY

3.0 out of 5 stars
  • 5 Stars18%
  • 4 Stars20%
  • 3 Stars27%
  • 2 Stars23%
  • 1 Star12%
3.09 / 5 based on 3,389 Reviews

Product Description

Product Details

Now Available In More Shades! Just Blend To Reveal Your Best Match
Formulated With The Latest In Exclusive Almay Tonemimic™ Shade-sensing Bead Technology
Instantly Transforms From White To Your Perfect Shade When Blended Into Skin
Buildable Coverage And Natural-looking, Streak-free Color
Takes The Guesswork Out Of Finding Your Perfect Shade
Available In 6 Skintone-adjusting Shades

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Top Questions See all 1,209 Q&A

  • Does it really blend as nice and naturally to your skin t...14 Answers
  • How well does this work? Does it actually match to your s...2 Answers
  • Very good I love1 Answers
Almay Smart Shade Skintone Matching Makeup
Almay Smart Shade Skintone Matching Makeup
Reviews (3389)
Q&A (210)
Media (59)
REVIEWS
Kimber L.
191 reviews
I bought this after watching several YouTuber's raving about it. It is horrible! It reminds me of latex paint! I could not wash it off fast enough. It is going back to CVS tomorrow!!!
Joy N.
West Dennis, MA
99 reviews
Unless you are looking for the Bride of Frankenstein Meets Ashy Larry look or the mortician special "I just got run over by a car nos hook me up with a makeover ," then you seriously must look else where for a foundation that is full coverage. I don't know but the whole Almay line clearly is not marketed for people of color or people with olive and tan complexions. Even my fair skinned counterparts agree that the colors come across as ashy and dull. The matte look may look great on photographs but not on your face. My tip is go outside and actually test the color palette on actual skin. It has a dry look reminiscent of mortician makeup. Sorry I will pass.
Candice M.
Crofton, MD
5 reviews
This is my go-to Foundation. It is light to medium coverage and perfect is putting powder blush or bronzer over top. Is not Katie. Towards the end of the bottle it does turn a little bit Orange.
Samantha S.
Arroyo Grande, CA
10 reviews
I found this on clearance at Target and decided to give it a try. The Smart Shade... "technology" is an interesting one because every once in awhile when I'm blending it in to my skin I do find darker streaks coming through. I wish I knew how the Smart Shade aspect worked.

I also use Maybelline's BB cream and a foundation from Sonia Kashuk and Almay is the only stuff that lasts all day long. I give it props for that.

I use this in conjunction with their concealer and the coverage is good enough for me but I'm not looking for something that appears photoshopped.

Note that all Target had at the time was the lightest shade. Had there been more options I would have gone up a shade but the lightest shade seems to be a good match for me.
Brooke D.
Smithville, TX
45 reviews
Beauty Junkie Expert Level 3
I have very fair skin, so the lightest shade works great for me. Most foundations are too dark, thick, or way too white. I can never seem to find the right shade. I like that this product is very light and you feel like you are wearing no makeup. This product is not gong to hold up for people wanting to hide a lot of blemishes or scars, works much better on clear skinned people who just want a light, healthy glow. My biggest complaint about this foundation is how fast it comes out of the tube. I mean it literally pours out because it is such thin liquid, so I have wasted quite a bit of it. Wish they would change their dispenser so I don't run out so fast.
Alison W.
Bedford, IN
12 reviews
I actually really like this product, I have purchased it a few times. I have a hard time finding a good foundation for my skin, and have even tried the Nars foundation everyone raved about and did not like the way it looked on my skin. This evens out my tone without being too much coverage( my freckles can still be seen). I will say by the end of the day it does wear off some in my oily areas, but a little touch up after working all day I feel is normal. I also wear a translucent powder over it to help set it. A big issue I have is under my eyes. A lot of foundation gets a cake look or does not cover at all. This product does neither, although it does wear some by the end of the day I am pleased with the look I get when applying it with a brush.
Ashlee G.
Crawfordsvlle, IN
162 reviews
I'm horrible at finding the right foundation shade...so I picked this up as a kind of last resort. I was so surprised that I actually loved it. I have never had a foundation that matched my skin so perfectly. It covers well, though if you have any breakouts you'll probably need a concealer. It typically doesn't feel heavy or oily and as long as you shake it well I think you'll have no trouble with the color.

It is a bit runny, so be careful when squeezing it out of the tube!
Samantha H.
Tallahassee, FL
25 reviews
Maybe this foundation is just too smart for my dumb skin... or more likely it just doesn't work. Most anyone can rock a minimal coverage foundation that's at least close to their skin tone. I always have to get the lightest possible shade. The lightest shade of this looked like a crazy, cakey, muddy orange spray tan, even with the most minimal application. How this product manages to fail so bizarrely on all its claims is beyond me. It sits on top of the skin without soaking in, feels greasy but drying at the same time... I really regretted trying this.
Anastasia L.
16 reviews
Tried this a few years back before I knew about makeup and how to find a proper color match, so this color adjusting stuff intrigued me. But this? Didn't adjust to my skin tone at all and left a gray cast to my face. Who wants to look ashy?! Plus the coverage was dead awful.
Best thing about this product? Well, I was in the hospital a little while after I bought it and in there, we weren't allowed to use makeup. I was very insecure about my dark spots (still am) and got my mother to bring me a foundation on a visit when she was bringing me some toiletries. She picked out this one, but accidentally handed it to the people at the desk with the rest of my stuff (they check everything in and put stickers on it) and they marked it as medicine! The lack of decent coverage was great in that instance because it didn't look like I was wearing makeup but still minimized the problem. So thanks, Almay, for making it look like a medicine bottle!
Lisa V.
48 reviews
Beauty Junkie Expert Level 4
For the price, I probably wouldn't buy this foundation again. I have a hard time finding my shade of foundation with drug store makeup. Everything is either too dark or too light. I can't seem to find "my shade". So I bought this in hopes of having that problem go away. I have pretty light skin when it's not summer, and so I bought this in a lighter shade. However, it still seemed to be a little too dark. I'm saving it for when it's summer and I (hopefully) become a little more tan. So all in all, it is a pretty cool idea, but I'd say the accuracy of it isn't that good. It didn't impress me, and I don't think I would recommend it.
Katie O.
New Canaan, CT
80 reviews
Does this actually work? like does the color match to your skin?
Dani R.
Lomita, CA
61 reviews
Whats your shade?
Ariel G.
Sharon, MA
112 reviews
Is this any good? I am pale.
Ta'Kira L.
55 reviews
Do they have darker colors?
Kacee H.
Buckeye, AZ
20 reviews
Does this really work good? Or does it end up making your forehead all shiny by the end of the day?

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