Woah there, it looks like your browser is out of date.

To get the best experience, please update your browser.

Almay Smart Shade Skintone Matching Makeup
10 varieties available

Almay Smart Shade Skintone Matching Makeup

BY ALMAY

3.0 out of 5 stars
  • 5 Stars17%
  • 4 Stars20%
  • 3 Stars27%
  • 2 Stars23%
  • 1 Star12%
3.08 / 5 based on 3,353 Reviews

Product Description

Smart shade makeup in your ideal shade with almay tonemimic technology. For makeup that complements your skin tone and provides natural looking coverage for an all-day wear. Perfect your complexion while protecting your skin with broad spectrum spf 15. Available in 3 smart shades. hypoallergenic dermatologist tested made for sensitive skin

see more...

Top Questions See all 210 Q&A

  • Does it really blend as nice and naturally to your skin tone as i...14 Answers
  • How well does this work? Does it actually match to your skin tone? 2 Answers
  • Very good I love1 Answers
Almay Smart Shade Skintone Matching Makeup
Almay Smart Shade Skintone Matching Makeup
Reviews (3353)
Q&A (210)
Media (55)
Shanna C.
Weaverville, NC
37 reviews
I know, I know, it's harsh title, but It's the TRUTH! I tried this last year, and it does not color match or blend. I happen to need a heavier foundation. I have some blemishes and some moderate scarring. This is more along the lines of a tinted moisturizer, and it won't stay on your face long. Expect to have to re-apply through out the day to keep covered. Oh, not to mention that this product caused my face to have a MAJOR break out! EWW! I would only recommend this product to someone who really doesn't need anything, but the bare minimum of coverage, and that's pushing it. I would have expected more out of Almay, I love a lot of there products, but this one, disappoints.
Heather K.
Crosby , TX
123 reviews
Though I'm partial to another brand I do like the coverage of this drug store product. This is a great drug store brand for price. Doesn't feel too wet or too dry.
Kim v.
New Bedford, MA
432 reviews
Beauty Junkie Expert Level 5
I have to say I was a little disappointed. it was not a bad product and that's not saying that I would never use it again I'm not sure why it didn't go in the drawer of my favorites even the eye shadows and I'm not real sure I think maybe I am drawn away from Hell me because of the limit on their colors away shadows and this was over a year ago so they might have gotten more stuff in by now those things and I love by My and I buy all the time is our makeup wipes they are amazing I love that I go through a different kinds of makeup wipes but that's not what this reviews about it's about the foundation but at any rate I'm not one of my favorites not to say I would not buy it again
Raleigh L.
Burbank, CA
299 reviews
Beauty Junkie Expert Level 5
This product works really well for me, but I don't need a lot of heavy coverage. It's a light, natural base color that works as a foundation while still allowing my freckles to show through. The "skin matching" make-up blends well and works to even out your skin tone, but you have to make sure you get the right shade. The "100 Light Pale" won't look good if you have tanner skin, and vice-versa. Basically, this will work for you if you're looking for a light, liquid-based foundation, but don't need a thicker concealer.
Kimber L.
191 reviews
I bought this after watching several YouTuber's raving about it. It is horrible! It reminds me of latex paint! I could not wash it off fast enough. It is going back to CVS tomorrow!!!
Jessica S.
Wallington , NJ
59 reviews
Beauty Junkie Expert Level 4
I have used this product a few times, because finding my shade is virtually effortless. I never have to worry about my color being orange, or too light or too dark. The makeup comes out white and can look intimidating, but be patient when applying it and wait for it to settle a little before applying more.

The formula blends well and sits lightly on the skin. There is no greasy feeling after you apply it however I think that it might be too light for someone with oily skin.

It doesn't provide a lot of coverage, so don't expect it to cover blemishes or red spots well.

Overall, I have been fully satisfied using this product and have recommended it to numerous people already.
Joy N.
West Dennis, MA
99 reviews
Unless you are looking for the Bride of Frankenstein Meets Ashy Larry look or the mortician special "I just got run over by a car nos hook me up with a makeover ," then you seriously must look else where for a foundation that is full coverage. I don't know but the whole Almay line clearly is not marketed for people of color or people with olive and tan complexions. Even my fair skinned counterparts agree that the colors come across as ashy and dull. The matte look may look great on photographs but not on your face. My tip is go outside and actually test the color palette on actual skin. It has a dry look reminiscent of mortician makeup. Sorry I will pass.
Candice M.
Crofton, MD
5 reviews
This is my go-to Foundation. It is light to medium coverage and perfect is putting powder blush or bronzer over top. Is not Katie. Towards the end of the bottle it does turn a little bit Orange.
Samantha S.
Arroyo Grande, CA
10 reviews
I found this on clearance at Target and decided to give it a try. The Smart Shade... "technology" is an interesting one because every once in awhile when I'm blending it in to my skin I do find darker streaks coming through. I wish I knew how the Smart Shade aspect worked.

I also use Maybelline's BB cream and a foundation from Sonia Kashuk and Almay is the only stuff that lasts all day long. I give it props for that.

I use this in conjunction with their concealer and the coverage is good enough for me but I'm not looking for something that appears photoshopped.

Note that all Target had at the time was the lightest shade. Had there been more options I would have gone up a shade but the lightest shade seems to be a good match for me.
Brooke D.
Smithville, TX
45 reviews
Beauty Junkie Expert Level 3
I have very fair skin, so the lightest shade works great for me. Most foundations are too dark, thick, or way too white. I can never seem to find the right shade. I like that this product is very light and you feel like you are wearing no makeup. This product is not gong to hold up for people wanting to hide a lot of blemishes or scars, works much better on clear skinned people who just want a light, healthy glow. My biggest complaint about this foundation is how fast it comes out of the tube. I mean it literally pours out because it is such thin liquid, so I have wasted quite a bit of it. Wish they would change their dispenser so I don't run out so fast.
Katie O.
New Canaan, CT
82 reviews
Does this actually work? like does the color match to your skin?
Dani R.
Lomita, CA
61 reviews
Whats your shade?
Ariel G.
Sharon, MA
112 reviews
Is this any good? I am pale.
Ta'Kira L.
55 reviews
Do they have darker colors?
Kacee H.
Buckeye, AZ
20 reviews
Does this really work good? Or does it end up making your forehead all shiny by the end of the day?

Join now to gain access to over 20 million product reviews, free full size samples, and the latest product news.

Get Started

Are you a Brand or Agency? Contact Us