It's about 10 dollars. And I didn't like how little coverage it had. It did match my skin tone very well and has a great line of blushes and other things that go with it. It's a good bb cream but not foundation.
Cost is about $10.
I love this product because with my super dry skin this moisturizes great. It gives great coverage if you want a barely there feel and don't like the "caked on" look that most other foundations give.
I got mine for pretty cheap - clearanced at Target (I think they were changing the package style or shades) and I had a coupon too. I have to use a makeup sponge or brush to spread it well without any streaks but it is pretty lightweight and does well in the heat.