This has been my favorite eyeliner for quite some time. It stands out when compared to other eyeliners as it doesn't smudge after applied, doesn't fade as the day goes on, and most importantly to me, doesn't leave an imprint in my crease. The built in sharpener is very convenient and the eyeliner doesn't crumble when sharpened like some other eyeliners do. The creamy texture of this eyeliner pencil makes it easy to apply. I wear this eyeliner every day that I am including eyeliner in my makeup look. I have dark brown eyes and I use the color Black Pearl.