I used to get so frustrated doing my liquid liner because it would never come out quite right. I recently came across this liner and fell in love. The formula is just super easy to use, it isn't too liquidy and the brush it's just the perfect applicator. It's easy to stay close to the lash line, which is the way I like to apply my liner. I bought it at rite aid and I can't wait to go back and check out the other colors that it comes in!