Some reviewers haven't liked how the gel feels when first applied. I think I've figured out the solution. This sanitizer doesn't require as much quantity with each application. So I'd recommend using about half of what you might use with a regular hand sanitizer. Then rub on for the time all sanitizers recommend (about a minute) and it ends up working great. Doing it this way provides an unexpected bonus: each bottle lasts a lot longer, making it less expensive.