Reviews

I really love this product in lieu of other bleaching formulations that have highly toxic chemicals or are loading with lots of unnecessary ingredients like fragrance. Other natural formula's didn't quite get the job done but this worked really great and I like that it isn't as heavy as liquids. 

A little expensive, but a great product. Wouldn't pay full price for it. I'm not sure if it necessarily "brightened" my clothes but they certainly weren't dull. I'd buy it again and also recommend.

Works well to keep colours bright and helps resist fading. Would repurchase this product again

I have tried many brands of whitener and I found this to be one of the top brands especially with towels and sheets. It works very well in conjunction with my he washer. I do recommend this brand to others

I originally bought it for the vintage flair but tried it out just for kicks. I didn't notice too much of a difference in my towels. Maybe a slight less dingy, but nothing extremely noticeable.