I absolutely love this soap so much. I used to be a avid Dawn user and nothing else, but when I heard about Ajax, even though it has been around a long time, I wanted to try it. Two years later I have not looked back, it always smells amazing no matter what kind I get, even though the lemon and orange are my favorite. It cleans everything so well, and it is super affordable. One of the huge bottles lasts me forever!