This stuff is honestly really sub-standard. When compared with other dishwashing liquids I find it incredibly thin and watery. I've just barely begun using it, and already I've noticed that I'm dispensing almost twice as much as I typically do with other stuff. It smells good and the price point usually isn't too high, but I'm seriously going through it pathetically quick. It feels like it doesn't linger on the sponge long, and it's just...thin.