My skin is prone to aging, dryness, etc even at 30 years old. Redness, uneven skin tone & so on. Ive tried several body washes (incl gluten free since I have celiacs) & nothing works. A little goes a very long way. Also, when you step out of the shower, your skin is still silky vs just when youve washed with most others. Its worth every penny. And the scent is natural & not too strong.