I love this stuff!! It helps take out a lot of the brassiness my hair gets when I lighten. The scent is strong but that's to be expected with hair color. I love ashy blondes so this tone is perfect. I don't use it for any anti-aging purposes but my mom uses the same brand in a different color and it covers her greys very well!
I like this color cream because it help your hair to maintenance healthy and luminous. Also, it does not take off easily trough the showers. I totally recommend this product. It comes in liquid and cream. I prefer use it in Liqui-crem presentation.