AG Hair Curl Liquid Effects Styling Lotion - 8 oz. (237ml) Specially formulated for thick, coarse or harder to control hair, AG Hair Curl Liquid Effects Styling Lotion can be used as a foundational tool to get control of your hair. AG Hair Curl Liquid Effects Styling Lotion is a long-lasting hold, humidity-resistant, alcohol-free lotion that is loaded with proteins to bring back elasticity, strength and natural curl to your hair. AG Hair Curl Liquid Effects Styling Lotion has a Curl Factor of 5/5. What's In AG Hair Curl Liquid Effects Styling Lotion Made with AG's unique Curl Creating Complex (C3): Bio-fermented tomato fruit extract- shrinks the hair cuticle and encourages curl Rice Amino acids- hydrate and improve hair strength, promote curl, and help fight frizz Alcohol-free- formulated in a soothing natural base that won't dry out hair Silk and keratin protein- adds moisture, strength, elasticity and shine NaPCA- a natural moisturizer Dimethicone copolyol- softens and smoothes the hair while providing shine and heat protection Ethylhexyl methoxycinnamate- PABA-free sunscreen that protects hair from UV rays Curl Whether it's waves, classic curls or kinky texture, all curls crave moisture. Every product in AG's Curl Category is specially formulated with the unique needs of curly hair in mind. Intense moisture and frizz-controlling nutrients provide curls with all-day softness, bounce and definition. Common Myths Keratin can dry out your hair and make it brittle. False. There are numerous reasons why hair might break including mechanical (brushing, elastic bands), chemical (colouring, bleaching, hi-lighting, chlorine, salt) and environmental causes (UVA/UVB degradation). These processes reduce the moisture content, strength and flexibility of the hair leaving it dry and brittle. Hair damage starts with degradation of the outer cuticle layer of the hair shaft which is comprised of keratin proteins.