I love what this BB cream does for my hair. I've colored my hair for two (plus) decades, and recently was talked into trying a perm. I've had my hair re-permed twice now because I *love* the lose-curl perm that my hairdresser gave me. It suits my lifestyle and my personality well, but he warned me that my hair could become frizzy and dry because of all I'm asking of it. He talked me into buying this hair primer. When that bottle was about gone, I knew I'd be purchasing it regularly.