I got this in a Boxy Charm a while back and didn’t touch it for months until I needed eyeliner one day. This stuff is magic! Beautiful matte black that has serious staying power. Doesn’t smudge or transfer on my oily eyelids either. The applicator is perfect as well. This is such a great hidden gem. It’s neck to neck with my other favorite liner from Pat McGrath, and those are big shoes to fill! I think it’s very user friendly and even beginner friendly with how the tip is designed. I have several backups of this eyeliner cause it’s just that good. I’ve tried probably close to 100 different eyeliners so my friends are always happy to try my recommendations, and this is my top recommendation. Nothing has come close to it yet (and I’m still buying and trying out other liners regularly!). This is a winner. They hit it out of the park and into the next state with this one!