This is a great product. A friend of mine turned me on to this and I've been using it ever since. It holds well, is totally water soluable - not sticky, comes off your hands and your hair easily with water. The smell is good, and not strong at all. I'm middle age male with medium length straignt, but thick, hair. I can use alot of this for closer to a wet look, or just a little to hold style, works good either way. I would recommend. I will certainly by again.