As a redhead, I am typically very picky about what shade of red I use for my lips. So I was a bit unsure of how I'd like this when it appeared in my ipsy bag. When first going on, it looked like a reddish pink. Ok, I thought, this isn't going to work. I cannot do pink lips. But when layering it on, that true red really came out and looked gorgeous. I loved the color! Even though it is a matte, it did not feel drying at all, neither while applying it nor after. But I also used a lip scrub before applying this, so that may have helped. A couple negatives about this. As the day went on, the red eventually went back to a reddish pink. It's something I'd definitely need to keep reapplying throughout the day to stay that true red color. Second, the blunt round edge makes it very difficult to apply perfectly (looking at you, cupid's bow!). This is definitely a lipstick that requires a liner and perhaps even a lip brush. For those reasons it is not my holy grail of reds, but I still really like it and would be in my top choices for those days I don't mind spending a lot of time making sure the color and application is perfect.