It depends where you're drinking it. Lots of bars feature it as a premium vodka, and then overcharge for it. If you get a big bottle to keep at your house, it will last you a pretty good amount of time. I'm leaning towards well on this one.
They should just lower the price and let it be the well vodka it was destined to become. I was talking to a co-worker the other day who remembers when Absolut was the well vodka at bars instead of Aristocrat.
It is a premium vodka in my opinion, and I am part Russian so I likes my vodkas. Its smooth and has so many flavor choices. It is also a descent price, just because something cost a lot does not make it better.