The bleaching process continues after the product is completely rinsed out of the hair. This resulted in hair damage (I cut off all 3 inches I used the lightener and dye) and the pink was nothing close to hot pink, more like a copper brass tone

Honestly it worked better than I expected. And it was easy to apply as well. I have pretty dark hair and it lifted perfectly! It’s nice to be able to bleach and color all in one step. Nice packaging.

I actually really liked this dye. It’s a bit on the expensive side but it was nice to add just a little color at the ends. It’s bright, rich, and doesn’t dry out your hair.