I never saw myself loving a product like this as much as I loved this. It's a lamination gel that you can either use as a standalone or you can use it over your favorite brow color. This is what mine looked like as a standalone and really it made my brows look awesome. Gave more shape, definition, it's definitely a product I will continue to buy

I will never use another brow gel again! I LOVE that this is a flat end brush so it really gets up in the brows to lay them flat and put them in place! The only thing is that sometimes if you use too much it will show! But it never leaves them crusty at all! Overall so good!

I’ve tried a lot of brow products trying to “dupe” this one, and nothing beats it. I have thick brows that don’t like to stay put. This formula is the holy grail for me. It holds my brows exactly where I want them all day. I don’t have issues with it drying white or flaky. I can get the laminated look I want with just the applicator included, no additional tools. It dries down quickly so I can go onto the next step in my routine, which is part of why I think it holds so well, my brows don’t have time to “fall down” before it dries. I wish it were a little cheaper but after the number of other products I’ve tried trying to find a more affordable option that works as well as this, I’m willing to pay the price for this for the work that it does for me.