This lipstick is a fun lipstick for anyone who is interested in going bold on the lip but isn't willing to spend bank. I purchased mine from ShopMissA.com for $1, which is a steal. The formula is very pigmented and goes on smoothly. For a matte lipstick, it doesn't dry the lips which is a plus because no one likes dry lips. I'm not to use beauty products, so I'm not sure if this is normal with lipsticks that are not liquid, but it came off relatively fast when I ate an hour or so after application.