Great colour, i have dark brown hair and the coverage on this is really good and the colour my hair comes out is amazing, its not a dark red but its also not pillar box red its a nice inbetween. Easy to rinse out and doesnt have a overpowering smell like some hairdyes do

I used this product on my niece. I went on pretty smoothly. Wasn't as bright as I would like. Of course didn't smell good while applying but that was expected.

Obsessed😍 great shade obviously I had red underneath, but it was very faded and this box dye made it very vibrant and red it lasts very long and I wash my hair every other day application process was very easy comes with everything you need