I have tried other foundations (popular ones) but continue to have a hard time matching colors and getting natural full coverage results. This one shocked me in a good way. It glides through the skin like butter, blends very well, and color is perfect. Absolutely love it and will continue to get it!!!It's very good quality and has excellent coverage, but on me it looked flat and dry and cakey, just too thick. I think it would be good if you could exactly match your skin tone and had oily skin. But if you have thin, very fair, or mature skin, I think you would be happier with something lighter.I'm a senior and I have fair, blotchy, sun damaged skin. This ivory foundation matches my skin color and covers well for most of the day over a moisturizer. The packaging looks more like a sample size, but you don't need to use a lot for full coverage. I've been using it for a week, and have had no problem with caking or sheen. So far, I'd buy it again.When my favorite foundation was discontinued a few years ago, I discovered this one while looking for a suitable replacement. I have been using it for about 4 years now & I really love it! I’ll be 50 this year, and the more mature my skin gets, the more I appreciate a good cream foundation with buildable coverage. It allows me to put a thin layer on for a very natural finish, but I can build up more on the areas where I have hyperpigmentation or a blemish to cover. I have gotten multiple compliments from women at work who tell me my skin looks SO good and flawless for my age. It’s just this foundation! Highly recommend