Lathers great and not hard to rinse, which my pug appreciates. According to her, the less time in the bath, the better! When shopping for a dog shampoo, I didn't want a overly fragranced kind that might cause irritation and itching, and this is perfect! It's made in the USA, free of fragrance and added color. Definitely recommend.

Amazing! My dog suffers from severe allergies and after trying multiple shampoos this was the only one that agreed with her skin!

This shampoo exceeded our expectations for our goldendoodle. It is moisturizing and helps detangle the tight curls. It smells wonderful and the scent lasts longer than I expected. Our dog loves that she’s not itchy after the bath.