I always pick this up from Sally’s Beauty and it never disappoints. The application process is super simple, and it lifts my hair evenly every time. The packaging is well-organized, and while the scent is strong, it’s typical for bleach. It’s really effective and gives me the perfect base for coloring—I use it for every hair dye session. For the price, it’s great value for money, and honestly, I wouldn’t use anything else.