Love the concept, disappointed by the execution. The idea is great - hide functionality into fashion - but the material and quality is severely lacking. The tassels appear on the box to be fabric or string but in reality is thick square cut foam glued together at the top. And the cable, though it works well, is longer than the tassel and hangs out past the bottom of it instead of hiding within it. Additionally, the size of it is a little too large. It may work well as a bag, tassel or charm for a large handbag but otherwise just seems like a cheap costume piece. If they shrunk it down a little, concealed the cable within the tassel, and actually used fabric instead of foam this would be a great product.

I received this product from target in exchange for my honest review. I really like the vibrant pop-up color. This tassel charger adds to the zipper pole of my purse or on a keychain. It adds a little dash of style wow also being practical the stylish tassel design cleverly conceals the charging cables, so I always have what I need with me without carrying around a messy bundle of chords. This has already come in handy when I needed a quick charge while out and about I love that it attaches easily to a bag or keys with the clip so it is always within reach it supports fast charging up to 60 W and includes two charging options which are USB-C to USB-C and USB-C to lightning. This works perfectly for charging my iPhone and iPad and feels very modern since many newer devices are moving towards one thing to keep in mind is that the cables are fairly short so your device needs to stay close to the power source while charging also this product does not include a traditional USB plug so if you rely on older USB ports, this may not be the best option however, if you already use USB-C charging, this is a really convenient and stylish solution. It would be helpful if this product was designed with a retractable cord so that the distance between charger and product could be a bit greater, but nonetheless, this product has still come in very handy with me. Overall, I love the combination of function and style. It keeps a charging cable within reach at all times while still looking cute attached to a purse or keychain #H #HeyBullseye #TargetFinds #OnTheGoCharging #InfluensterReview

I like the idea and concept more than I like the actual product. It is easy to clip on to your computer bag or backpack while traveling, which is great, but the short cords make it difficult for charging. The charging speed is fast, which is also a plus on the go but it’s just not overly useful for somewhere like a train, for example, where the length of the cord will be a hindrance.