I really like this lipstick. I am a huge lipstick addict and while grocery shopping I stumbled upon a huge bin of marked down lipsticks, I snatched them up and man was I impressed. It had been a long, long time since I had used a Loreal lipstick, so I didn't have any preconceived notions about what this would be like. It was so amazing, it was super rich and creamy and applied super smooth onto my lips. The color pigment was super uniform and true, with no patchiness or weird texture. I was also really impressed at how long wear it was. It didn't fade throughout the day. I was so impressed that the next day, I went back to the grocery store and snatched up another four tubes in different shades!