You go above and beyond for a particular customer and, in return, ask for a testimonial in an email.And when you do…Crickets.No reply. No testimonial. And no brand exposure.If that sounds familiar, don’t worry—you’re not alone. Often, it’s not that your work isn’t up to scratch; it’s that you’re asking the wrong way.It’s no secret testimonials are the driving force behind purchasing decisions. Yet so few businesses are using them to their advantage. And those who are, aren’t always following best practices.