My fav toothpaste right now! I like everything about her! Both aroma and freshness and a feeling of cleanliness after use. I have already advised it to many of my friends!

I have been using this toothpaste for about 2 years now. It really is a good toothpaste that I feel has helped naturally whiten my teeth, you can see the difference after about a week or so of use. It does, for some reason cause a bit of teeth sensitivity, friends I've had use it say the same thing... so that's something to look out for. I use this every day, combined with a regular Crest toothpaste. I just put a bit of each on the brush, and go for it. I use the other for the Flouride, which is VERY important to teeth and gum care. You NEED to be using SOMETHING with flouride in it and this product DOES NOT CONTAIN FLOURIDE.